Archive for the ‘Public Relations’ Category

Marketing Planning For Small Business}

Monday, June 19th, 2017

Submitted by: Sadie Peterson

Now is the time to start planning your marketing budget for next year. If you’re like most small businesses, you’re thinking “What marketing budget?”.

I know – marketing often falls behind priorities like making payroll, buying supplies, and paying the electrical bill.

But if you want your business to grow, ignoring marketing is the worst thing you could do. You might have the best product in the world, but unless the world knows about your product, you won’t be in business next year. And with 99% of new businesses failing within five years, you can’t afford to skimp on marketing.

When building your marketing budget, consider the following aspects of marketing:

YouTube Preview Image

Public Relations – press releases, media stunts, etc.

Web Marketing – website development, PPC campaigns, SEO, and more.

Advertising – print, tv, or radio.

Community Involvement – sponsorships, food drives, etc.

Print Pieces – brochures, business cards, flyers, etc. As a rule of thumb – many businesses put 10% of their PROFITS each year into marketing. You might use this as a guideline when you develop your own marketing budget.

Whether you’re considering advertising online, in print, or via radio or TV, you should consider the following factors when deciding on an advertising channel:

Reach – how many people will this advertisement reach?

Target – are these people that will buy my products? Is this the right market? For many advertisers, TV and radio reach far too many people, and are very untargeted. Trade publications, on the other hand, may reach EXACTLY the right demographic for your product or service.

Appropriate – is this an appropriate place for your message? Will it make sense to the readers/viewers?

Value – is this the best way to reach this audience? Are there other venues that will cost less per person to reach, but be just as effective? Remember to compare different advertising venues in terms of reach – cost per person/reader/viewer.

About the Author: Sadie Peterson is the President of SD MarCom, Inc., a full service marketing consulting agency. For more information, please visit



Permanent Link: }

Buying A Wallet

Monday, April 3rd, 2017

Submitted by: Jonathon Hardcastle

Even if your wallet is made from leather, at some point you will have to consider replacing it for a newer model. Wallets are in fact one of those storage devices people consider indispensable and thus, pay a great deal of attention before deciding to purchase a newer model.

Everything, from the wallet’s design and style to its materials and size, has a particular significance to the prospective wallet buyer. In fact, selecting a durable, functional and of course, stylish new wallet, is not something only women pay attention to. Especially if someone considers the vast variety of brands and prices existing today in the market, the wallet of one’s choice can probably be unique in that it is not all people who agree on what the “perfect” wallet should look like. Some, taking advantage of the fact that carrying cash is not anymore a necessity, select wallets that have only debit or credit card compartments, while others who want to experience the more traditional paper currency paying method, select wallet designs that have the required money spaces. But the truth is that people who are not familiar with the variety of wallet designs available can get extremely confused when they are in a hurry to purchase a wallet, ending up with one that might not fully cover their present needs. Thus, it is useful to know the basic wallet types before storming out to select your next wallet companion.

YouTube Preview Image

First, there are the bi-fold wallets, meaning that they have only one fold. These type of wallets are easy to open and extremely flexible to organize. Some even have zippered pockets to keep coins or small valuables. Sleeker versions of the bi-fold design, the billfolds, generally hold currency and credit cards and also have some special security compartments and a flip-out ID holder. People looking for more space to accommodate their checkbooks apart from their cash and cards, should select a checkbook wallet type. Front pocket wallets are slimmer versions of the bi-fold wallets, specifically designed to fit the front pockets of trousers. These wallets make it particularly difficult for interested thieves to grab hold of them without the owner’s immediate attention. ID wallets are a great solution for people that have to display frequently their identity cards, since they contain a clear vinyl compartment making any identification document easily visible. Money clip wallets keep the currency exposed and are ideal for those who need to have their cash ready in their hands without wasting any time looking inside their wallet’s compartments. Finally, tri-fold wallets are great storage devices for people that need space for money, business cards, credit cards, photographs, checkbooks, etc.

Concluding, regardless of the wallet design one selects, most people advise others to buy leather wallets, mainly due to their extreme durability. In addition, because leather contours over time, it easily takes the shape of the space where it one puts it, making the wallet a very comfortable device to carry around daily.

About the Author: Kadence Buchanan writes articles on many topics including




, and



Permanent Link:

Get Free Mlm Leads Through Branding.

Saturday, October 1st, 2016

Get Free MLM Leads Through Branding.


Clint Mello

So just what the heck is “branding” and what’s it got to do with creating free mlm leads? That’s what this article is all about, and as a network marketer, you’re going to discover that branding is one of the best things you can do for your success.

YouTube Preview Image

Now let’s say that one person’s name keeps coming up on all of your search terms offering lots of free information on just what you’ve been searching for. They provide great info and tips on the best tools and marketing strategies on their blog and in articles and videos, and lo and behold, they don’t even try to “sell” you on their primary company. They just provide you a lot of free instruction on how YOU can grow YOUR business quickly and effectively, REGARDLESS OF WHAT business it is. You’re beginning to think this person is pretty cool, right? And they must really know what they’re talking about. After all, they’re everywhere you look for help in regards to your company and building a thriving mlm business in general. Without a doubt you’re going to take a look at the system and tools they’re implementing to be so profitable?how they get their mlm leads, how they market, and maybe, simply because you’re curious, you might even do a little digging around to find out which mlm company they’re with.

It’s important to remember here, the main focus is not the company. You are promoting YOU, and what you give to people that’s of value to them and whatever mlm business THEY are building. For instance, my domain name is Clint Mello dot com. That’s part of branding me. When people see my name, I want them to relate it to good quality information and someone that they can trust. I want to be their go-to guy for info, tips and tools for helping them build their business.

That, in a nutshell, is branding, also known as “Personal Branding.” If you’re growing a mlm business with XYZ company, and people are looking for info about XYZ company (or ANY company, because you offer info that will do the job successfully for EVERY mlm company), or looking for the best network marketing company to get enrolled with, or searching for how to get free leads and expand their own mlm business with ABC company, don’t you want YOUR name to come up in their searches? Don’t you think you would become “branded” as an honest and reliable source for great information that people would want to come back to over and over? Do you think you just might get more and more free mlm leads coming to you, with the desire to be able to utilize the very system that has enabaled you to come across as a credible resource all over the internet?

Personal Branding is just one element of Attraction Marketing, a technique you really should be using to draw leads to you rather than making a ton of cold calls every day. Unless, of course, you actually like making all of those cold calls? Didn’t think so. Okay, so now you know what branding is and how it can help you get free mlm leads. Now it’s time to get to work?busy with doing your research on Attraction Marketing and how to apply it to your business, find the top system to plug into for your business, and engage!

God Bless! Onward and Upward!

“If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want.”

Zig Ziglar

Clint Mello is a coach and expert on Attraction Marketing and Personal Branding and offers lots of free valuable info and tips on his blog, like how You can get

free mlm leads

through branding and other methods that he uses in his

Lead Builder System

to grow an incredible mlm empire.

Article Source: